Day Of The Global Giant Procter & Gamble Pampers Mass Outbreak Of The Crisis
Global Day of giant Procter & Gamble’s recent baby diaper products due to quality problems facing the problem was traced to the credibility crisis around the world. 20, P & G relevant responsible person of Chinese companies, American consumers complained that their products caused by diaper rash infant after use, burn the phenomenon is not proved to be caused by product quality problems. In addition, the products now being questioned not on the Chinese market.
Be involved in the quality of the storm is a called “DryMax” baby diapers, it is P & G’s Pampers diapers of their products for nearly 25 years, the largest one since the upgrade. According to U.S. media reports, a local named Valentine of consumers claimed that her daughter used Pampers since the new product, soon after they appeared in the case of skin redness, and also the formation of a blister. Valentine said that in this time, her daughter, in addition to using the new diapers, the other in any way of life has not changed. Hospital inspection report that her daughter, the above symptoms are caused by chemical burns. In addition, the report said the new P & G Pampers diapers, has received a lot of problems because of similar complaints from U.S. consumers.
For the news, Procter & Gamble relevant person in charge Ms. Wu said that the product has not yet produced in China, Sell Domestic-related products have not received complaints. For the individual consumer the United States emerged after the skin rash, burns the phenomenon may be caused by allergic individuals, allergy caused by many reasons, not prove that the problem is the quality of the product itself. “This new product is the result more than 20,000 babies after rigorous testing to market its products are safe and reliable.” Ms. Wu emphasized.
Procter & Gamble launched from the first half of 2009, using the “DryMax” new diapers technology products, as of March this year, has completely replaced the old product. MacDonald, CEO of Procter & Gamble has said that the new diapers products are Procter & Gamble in the past 25 years, the biggest breakthrough. Zhi Liang in the incident, P & G baby care department spokesman Mike Clare in interview with the media, said: “Our results show that the old and new products in the security area there is no difference.” He also said that if consumers filed a severe complaint, then the P & G’s health and safety departments will be investigated.
However, Pampers quality problems or cause a consumer’s fear and anxiety. At the press interview, a lot of Pampers product purchased domestic parents expressed a concern, especially those purchased by mail order or the Shopping Service Pampers products, the U.S. parent.
Information, P & G is the largest consumer products company, the Greater China region with annual sales of more than 2 billion U.S. dollars. Owns Rejoice, Safeguard, Olay, Pampers, Tide and Gillette and other famous brands. One comment pointed out that: “P & G faced big trouble this time, if such as Pampers brand in consumers of the company’s negative comments, then the consequences could be very serious.”
Day at home and abroad in recent years, enterprise quality problem in common baby products in 2005, AQSIQ announced the baby diaper checks showed that the products are Jinliang Cheng presence of bacteria is not excessive, or permeability good and so on. Beijing 2006 Carnation health supplies production plants shown a urinal pad of paper and card from heaven, Jiangmen, paper products produced from heaven, Ltd. baby diapers baby was found to have far exceeded the total number of fungal colonies.
Famous Japanese foreign enterprise has been discovered last year, Johnson & Johnson’s baby products containing formaldehyde, and “1,4 – dioxane oxide” and other toxic substances, and these substances are listed in the U.S. Environmental Protection Agency “may carcinogenic substances “list.